Visit San Antonio Executive Summary - Q3 FY26

Hotel Demand (STR) 

Short-Term Rentals

Overall Demand (Aggregate Lodging)

San Antonio's aggregate lodging market demonstrated improving momentum throughout the calendar year second quarter (VSA FY26 Q3). April began the quarter below the prior year, directly related to the NCAA Men's Final Four in 2025. Hotel Market performance strengthened through May and concluded with a solid June as group demand strengthened, and transient demand provided consistent support. San Antonio's hotel market and short-term rentals followed a parallel pattern, where demand increases in one, the other follows suit.   

Overall, San Antonio hotels year to date are up 1.3% in occupancy, down 1.3% in ADR, resulting in a flat RevPAR; the central business district is up 5% in occupancy, down 3.1% in ADR and up 1.8% in RevPAR 

San Antonio short-term rentals year to date are up 4.9% in occupancy, down 2.3% in ADR and up 2.5% in RevPAR. It is important to note that supply has reduced by 2.7%

Marketing

During the third quarter, Visit San Antonio executed an integrated portfolio of summer marketing campaigns that highlighted the destination's unique attractions, cultural experiences, family adventures, and major events to drive peak-season visitation. Complemented by strategic marketing support for San Antonio River Walk events through advertising, content, social media, and digital channels, these efforts strengthened destination awareness, generated strong audience engagement and reinforced San Antonio as an unmistakable summer destination.

Summer Campaign

Theme Park Capital of Texas®

San Antonio is Totally Wild!

World Cup Campaign

• Yahoo! Travel

• Best Magazine UK

• The Irish Post

• Travel Week Canada

• Vacationer

• Lifestyle Magazine China

*Staff negotiated two additional months with Booking.com and one additional month with Tiqets at no cost.
** Hotel Room Nights generated by the campaign.
***ATP is average ticket price. 

To ensure we have year-round coverage with key selling channels for hotels and attractions, the initial round of campaigns from the Leisure Development short-term strategy kicked off in February and runs through August. While we continue to be impacted by several external factors, including the World Cup, weather, inflation, and gas prices, we have seen promising results. 

Fall Campaigns will run from August through December. Key channels include Amadeus, Expedia, WebBeds, and ticket resellers.    

We encourage members to take advantage of this FREE opportunity to leverage these campaigns and achieve individual revenue goals. Things to keep in mind: 

• Maximum Exposure 
  Member businesses may put their brand front and center on key channels.

• No cost to participate
  The only requirement is an active contract with the selling channel.

• No mandatory discounts
  Hotels/Attractions are promoted using rates already loaded in their individual system or previously negotiated. 

• Full control remains with the hotel/attraction
  Choose when to activate or deactivate channels based on individual business needs. 

• Flexible pricing options
  If a member chooses to offer special rates, adjustments can be made directly in their system or with the channel market manager. 

*San Antonio DMA