- $230,907 in outer market earned media value
- 37 outer market media placements
Though January is traditionally a slower month for media coverage and with additional impact from the COVID Omicron spike, Visit San Antonio was still able to secure substantial coverage from major regional, national and Mexican media outlets. Some late holiday coverage and the first results from pitching San Antonio’s diversity and efforts for Black History Month were part of the major wins for the month.
January saw the return of our domestic outer market media missions, with a Visit San Antonio trip to Los Angeles that resulted in positive media conversations. Later in the month, the Media Relations team also participated in the International Media Marketplace in New York City where there were productive meetings with more than 20 media.
Toward the end of the month, Visit San Antonio also successfully hosted a reporter from CNN International who conducted a broadcast from Alamo Plaza and discussed the great entertainment and cultural offerings in our city to CNN International’s Spanish-language viewers.
There are so many new and exciting developments in San Antonio. Your Media Relations team is already pitching to promote all that is new in 2022 and we want all of our partners to be part of the story. If you have new developments and/or updated/upgraded experiences that will debut sometime this year, please be sure to let our team so we can include in our media conversations.
The Communications Department recorded $230,907 in outer market earned media value from 37 outer market media placements logged in January, with the quantity and values still affected by the pandemic changes in media and travel. Coverage recorded for the month included Travel + Leisure, Bloomberg TV, Matador Network, Upscale Living Magazine, Avid Golfer, AAA Texas Journey, AAA Explorer, Edmond Life and Leisure, Paper City Magazine, KTSP-TV’s (Minneapolis-St. Paul ABC) Twin Cities Live; Mexico’s Vive USA, Mujer Ejecutiva, DondeIr, Travel Mall, Cosmopolitan, Ladevi, Ama Viajar, iWay, El Souvenir, Info to Go, Conexion Turistica, Alan x el Mundo, MDC, Travel Report, Travel Pulse, Report News.