Journey Together - Visit San Antonio Executive Brief

FY24 - Looking Ahead

Message from the CEO

Dear Valued Partners,

As we head into the holiday season, there is so much to celebrate in our industry. Visit San Antonio’s recently concluded Fiscal Year 2024 brought us many achievements, with all our departments surpassing ambitious performance goals. 

Take a look at this video, which briefly summarizes the many accomplishments of Visit San Antonio’s departments in FY24. 

We recognize that this year has brought challenges for some in our industry, particularly during the hot summer season, but please know that Visit San Antonio is committed to finding solutions to keep our city and industry thriving. Together, we are working to ensure that San Antonio remains a sought-after destination that captivates visitors and fosters economic growth. 

With an eye toward San Antonio’s future, we have developed Visit San Antonio’s first-ever long-term strategic growth plan, Visit San Antonio 2025-2030: Journey to Excellence. This plan was designed to propel our community forward and build on our successes for years to come. 

2023 Economic Impact Report 

During our Annual Meeting, we proudly unveiled the record-breaking 2023 Tourism & Hospitality Economic Impact Report, which showcased the incredible economic impact generated by hospitality and tourism for our city: $21.5 billion. 

$21.5 Billion! 

Every one of you, alongside our colleagues across every district of the city, helped contribute to this historic $21.5 billion impact. 

This achievement also led to a historic $277 million in tax revenue generated through tourism and hospitality in 2023—a remarkable 11% increase over 2022. Most importantly, our area now has 147,000 hospitality employees, accounting for an impressive 10.5% of our city’s population. 

Take a look at our economic impact card and full report linked below. 

While $21.5 billion is an impressive figure, Visit San Antonio also broke down the trackable revenues our organization brought to the city, which were historic as well.  

• Destination Sales booked 752 total events and nearly 900,000 total room nights, producing $697 million in economic impact. 

• Marketing helped generate 1.5 million incremental trips to San Antonio, and Media Relations produced $32.5 million in earned media value, for a total of $732 million.  

• In all, Visit San Antonio achieved $1.4 billion in total economic impact. 

We have highlighted these and additional Visit San Antonio-specific impact details in the card linked below. 

2024 Annual Meeting Survey 

Thank you to the 700 community members who joined us at the Visit San Antonio Annual Meeting last week at the Tobin Center for Performing Arts. We hope you found valuable insights that you can apply to your strategic business plans for 2025. 

We would love to hear your feedback on the 2024 Annual Meeting – please take a moment to share your thoughts in the survey below. 

If you were not able to join us for the 2024 Annual Meeting or would like to reference a part of the presentation, we have a recording of the General Section available for you at the link below. 

Log in to the Visit San Antonio Member Portal to view presentations from each of our breakout sessions.

I look forward to continuing to deliver strong results for our industry and positive impact for our community. This will remain possible because of the close partnerships Visit San Antonio has with our members and the wider community. 

As always, if you have questions, concerns, or comments, please feel free to reach out to me.   

With warm regards,