From rodeo traditions to immersive cultural celebrations, the Alamo City
delivers big experiences this spring
SAN ANTONIO (February 24, 2026) – As patio season returns and spring break travel kicks into high gear, San Antonio is welcoming visitors with an exciting lineup of festivals, family attractions and major new openings that make the Alamo City a must-visit spring destination.
With nearly 40 million visitors annually, San Antonio continues to be a favorite getaway for travelers across Texas and beyond, and this spring, there’s more to experience than ever.
“Spring is one of the most vibrant times to visit San Antonio,” said Mario Bass, President & CEO of Visit San Antonio. “From our deep Texas roots and world-class theme parks to cultural celebrations and fresh, new experiences across San Antonio, the city offers something for every type of traveler.”
BIG TEXAS ENERGY: RODEO, HISTORY AND HERITAGE
Everything is bigger in Texas and spring in San Antonio starts with rodeo season, now through March 1st. The San Antonio Stock Show & Rodeo blends thrilling rodeo competition with headline concerts, carnival rides and classic Texas flavors. The city’s cowboy heritage dates back to the Spanish Colonial missions, where vaqueros helped shape Texas ranching culture.
Located in the heart of downtown, the newly reopened Institute of Texan Cultures celebrates the diverse people and communities that shaped Texas. The main gallery, “Common Threads,” brings Texas stories to life through immersive exhibits exploring home and family, heritage and traditions, arts and culture, and community celebrations.
FAMILY FUN IN FULL SWING
SeaWorld San Antonio offers exciting springtime experiences for families and visitors. The Seven Seas Food Festival, running from March through May, brings a world of international flavors to the park, accompanied by live concerts that create a festive atmosphere.
A major new addition at SeaWorld San Antonio this spring is Barracuda Strike, Texas’ first inverted family coaster. Opening March 7, this thrilling ride features sharp turns, dramatic drops, and gives riders the exhilarating feeling of gliding above the park’s water ski lake.
Six Flags Fiesta Texas is celebrating the Mardi Gras Festival through March 15. Guests can enjoy live music, festive décor, and a variety of themed cuisine. The event also includes appearances from beloved Looney Tunes characters, adding extra fun for families and children.
HIDDEN GEMS & MEANINGFUL EXPERIENCES
Morgan’s Wonderland, the world’s only ultra-accessible theme park, introduces WingZ, a brand-new 39-foot interactive tower ride with a selection of wheelchair accessible carriages. Riders control their height by “flapping” their arms in front of motion-sensor cameras, making the experience interactive and inclusive.
The San Antonio Zoo recently unveiled Congo Falls, its first gorilla exhibit in more than 30 years, featuring immersive viewing areas and seven Western lowland gorillas. A new open-air tamarin habitat also enhances the primate experience. Spring programming includes a Pollinators Exhibit highlighting the vital role animals play in ecosystems.
A SEASON OF CULTURAL CELEBRATIONS
A year-round celebration of San Antonio’s African American community is taken to another level each January and February, starting with the largest MLK Day March in the country and followed with events throughout Black History Month in February. Citywide exhibits, live performances and cultural events honor Black history and contributions to San Antonio’s story.
A tradition dating back to 1969, San Antonio’s St. Patrick’s Day on the River Walk hosts a weekend celebration including dyeing of the river, two river parades, the Emerald Run 5K, artisan vendors and live entertainment.
MAJOR DOWNTOWN DEVELOPMENTS
This spring marks another milestone in The Alamo’s $550 million Alamo Plan, including the debut of the Texas Cavaliers Education Center, adding to the November 2025 completion of the new Promenade entrance featuring statues honoring key historical figures and shaded seating areas. Guests will want to return in summer 2026 for the opening of The Paseo del Alamo, connecting the Alamo with the San Antonio River Walk with native landscaping, shaded walkways, and water features.
Mexico Ceaty at Rivercenter, a new dining, entertainment and cultural destination from the Jason Dady Restaurant Group, debuts this April featuring multiple dining venues, bars, live music, artisan features and interactive experiences.
More vibrant San Antonio spring experiences and information await at VisitSanAntonio.com/Spring.
# # #
Media Contact:
David Gonzalez
Visit San Antonio