Expedia Holiday Campaign November 17 – January 31, 2022
The Holiday Campaign ran November 17, 2021 – January 31, 2022. The campaign consisted of geo-targeted digital ads throughout Texas, the touch states and direct flight markets. Digital ads clicked through to a San Antonio landing page on Expedia that featured local hotels and attractions. The objective of the campaign is to generate room nights over need time periods. Hotels had the option of selling at BAR or offering a special rate. If you have any questions regarding online travel agency campaigns, please contact Dorah Benavidez at dorahbenavidez@visitsanantonio.com
Expedia Holiday Campaign Results
| Investment | Room Nights | Revenue | ADR | ROI |
| $40K | 11,000 | $2.5M | $227 | 70:1 |
Virtuoso
Virtuoso is the leading global network of agencies specializing in luxury and experiential travel, with more than 20,000 advisors. They partner with over 1,800 of the world’s best companies such as hotels, cruise lines, tour operators, and more. Visit San Antonio has renewed its agreement with Virtuoso that includes marketing to Virtuoso travel advisors and their consumer database through digital ads, email blasts, editorial features, destination education webinars and participation in Virtuoso’s Travel Week.
On January 23, staff also attended the Virtuoso Forum that was held at La Cantera Resort & Spa. Staff had 24 appointments with Travel Agency owners and operators and shared information about San Antonio and discussed way to assist with destination education, creative itineraries and ultimately, increasing sales to San Antonio. If you have any questions about Virtuoso or would like to learn more, please contact Alex Gonzales at alexgonzales@visitsanantonio.com
Brand USA Marketplace Asia
Staff participated in the Virtual Brand USA Marketplace Asia which was held December 8 -9, 2022. The Brand USA Marketplace allowed us to meet with representatives from South Korea, Japan, and China. Staff had 24 appointments with tour operators and airline representatives from these areas and shared information about the destination. We made some great airline connections and will be reaching out as the borders and restrictions in these countries change. If you have any questions about South Korea, Japan, and China, please contact Dorah Benavidez at dorahbenavidez@visitsanantonio.com