Viajes El Corte Ingles Cooperative
Mexico
June – August 2019
Viajes El Corte Inglés México was established at the end of 2001 and has positioned itself among the first travel agencies in the country. Currently, it is the agency with the largest presence, with offices in 24 of the 32 states of Mexico. It has 55 offices located in Liverpool department stores. Puerto de Liverpool S.A.B. de C.V., commonly known as Liverpool, is a mid-to-high-end retailer that operates the largest chain of department stores in Mexico. It has stores in 23 shopping malls, including Perisur and Galerías Monterrey. In addition to the offices within Liverpool Stores, it has six mixed offices and one sales module (at Miyana shopping center) at one of the main shopping centers of Mexico. These serve both corporate clients and VIP leisure clients.
The summer promotion is focused on the Liverpool stores located in Mexico City, Puebla, Querétaro, Guadalajara and Monterrey, with consumer activations being held in Monterrey and Mexico City. The promotion, which began in June, runs through the end of August. The objective is to promote San Antonio as destination with activities for the entire family. The promotion includes in- store displays, flyer distribution, social media, consumer activations and email campaign.