The Communications Department recorded $2,064,437 in outer-market earned media value and 160,034,074 Impact Impressions for August. Secured media represents coverage for San Antonio and our partners, which maintains the destination top of mind for visitors worldwide. Coverage recorded in major outlets included Men’s Journal, AFAR, Reader’s Digest, Southwest Magazine, USA Today’s 10Best, Flipboard, Uproxx, Tribeza, Meetings & Conventions, TV Azteca (Mexico), Todo Un Show (Mexico), Roger Gonzalez (Mexico), MVS TV (Mexico), Absolutely Mama (UK), Traveller (Australia) and Gourmet Traveller Australia.
The strength and evolution of San Antonio’s culinary offering is helping tremendously as we tell the destination story. Two of this month’s top clips focused on San Antonio’s Mexican and Tex-Mex roots, as well as highlighting how the gastronomic scene is growing. Be sure to check out the Uproxx and USA Today’s 10Best coverage for yum-worthy inspiration on your next meal.
Men’s Journal – The Best Long-Weekend Trips to Take This Fall
- https://www.mensjournal.com/travel/trending-travel-destinations-the-best-long-weekend-trips-of-fall-2019/
- Earned media value: $141,413 (print & online combined)
- Impact Impressions: 2,901,060 (print & online combined)
USA Today’s 10Best – 10 of the Best Artisanal Bakeries in North America
- https://www.10best.com/interests/food-travel/10-of-the-best-artisanal-bakeries-in-north-america/
- Earned media value: $95,479
- Impact Impressions: 7,956,574
TV Azteca’s Todo Un Show – Roger nos lleva a un paseo por un parque acuático que visitó en San Antonio, Texas
- https://www.tvazteca.com/aztecauno/mas-show/videos/se-divirtio-como-nino-chiquito-roger-nos-lleva-a-un-paseo-por-un-parque-acuatico-que-visito-en-san-antonio-texas
- Earned media value: $72,862 (TV broadcast & online combined)
- Impact Impressions: 5,727,519 (TV broadcast & online combined)
Uproxx – San Antonio Has Quietly Become A Premier Destination For Food Lovers
- https://uproxx.com/life/best-restaurants-san-antonio/3/
- Earned media value: $56,400
- Impact Impressions: 5,875,020
The Daily Herald – Discover Culinary Delights this Fall in San Antonio (picked up by 325 additional news outlets)
- https://uproxx.com/life/best-restaurants-san-antonio/3/
- Earned media value: $1,012,482 (all coverage combined)
- Impact Impressions: 84,373,466 (all coverage combined)