The Communications Department recorded $42,522 in outer-market earned media value for August, the fifth full month under the effects of COVID-19. Coverage recorded for the month included KPRC-TV’s click2Houston.com, KDFW-TV (Dallas), Travel Pulse, Texas Highways, KRYS-FM (Corpus Christi), KEYE-TV (Austin), KSAB-FM (Corpus Christi), KMXR-FM (Corpus Christi), KNCN-FM (Corpus Christi), KZFM-FM, The Gentleman Racer, Bridal Extravaganza Houston and Travel Courier (Canada).
Coverage recorded in September’s media value included a combination of new media hits along with lagging broadcast and print values from summer clips whose calculation was just completed. The month’s strongest media angles were unique events such as the San Antonio Zoo’s Drive Thru Zoo, road trips to San Antonio and health-conscious visits from social media influencers.
KPRC-TV’s Click2Houston.com – Social distance with the wildlife at this Texas Zoo’s drive-through experience:
- Earned media value – $31,975
Travel Pulse – 15 US Cities for the Budget Conscious Traveler:
- Earned media value – $1,810
Texas Highways – Social distance with the wildlife at this Texas Zoo’s drive-through experience:
- Earned media value – $848
The Gentleman Racer – The Perfect Weekend in San Antonio:
- Earned media value – $166