The Communications Department recorded $2,005,261 in outer market earned media value for October. Secured media represents coverage for San Antonio and our partners, which maintains the destination top of mind for visitors worldwide. Coverage recorded for the month in major outlets included Forbes, National Geographic, Reader’s Digest, Smithsonian Magazine, The National, Just Luxe, WFAA-TV’s Good Morning Texas, KHOU-TV’s Great Day Houston, KEYE-TV’s We Are Austin, Hemispheres, Univision’s Primer Impacto, New York Magazine, Modern Luxury Interiors Texas, Upscale Magazine, Meetings Today, Milenio (Mexico), Vanidades (Mexico), National Geographic en Español (Mexico), El Heraldo de Mexico, Virro y Lola (Mexico), Gordos x el Mundo (Mexico), Cultura Colectiva (Mexico), Canadian Living, Canadian Traveller, Everything Delish (Canada), Sunshine Coast Daily (Australia) and Woman’s Day (New Zealand).
October was a big month to highlight the arts and culture offerings of San Antonio. With the opening of the Ruby City contemporary art center and launch of the Sebastian city-wide retrospective art exhibition, the eyes of the national and international arts world were on our city. The Visit San Antonio team used this opportunity to highlight to media not only those headliners, but the entire arts community. Coverage this month included one of the top clips, from Forbes, following several recent stories shared in previous months' reports.
The growing list of offerings for the Day of the Dead celebrations in San Antonio was also a key player in October, with a taste of the coming mega-coverage package from Univision through a feature story on the Catrina Ball. Check back next month for more details on the expanded coverage and value generated.
Forbes – A Vision In Red: Ruby City Opens In San Antonio
- Earned media value: $357,467
- Univision's Primer Impacto – Day of the Dead in San Antonio, Catrina Ball (TV broadcast only)
Canadian Living – Southern Style
- Earned media value: $225,015 (Print and online combined)
National Geographic Online – These are the 7 best fall festivals in the United States