The Communications Department recorded $615,262 in outer-market earned-media value for May, the second full month under the effects of COVID-19. Coverage recorded for the month in major outlets included USA Today, Garden & Gun, Matador Network, Austin Chronicle, Texas Meetings + Events, Travel Report (Mexico) and Le Devoir (Canada).

The majority of the media coverage recorded in May is a reflection of the times. A limited amount of travel coverage highlighting a focus of escapism, future vacation planning and feel-good stories about community actions. Some examples:

USA Today – Stunning travel photos that will let you explore the world from your couch

Garden & Gun – Saving Southern Classics

Le Devoir (Canada) – Riposte planétaire contre la grisaille ambiante

Matador Network – Creative ways you can make your home feel like a luxury hotel