The Communications Department recorded $615,262 in outer-market earned-media value for May, the second full month under the effects of COVID-19. Coverage recorded for the month in major outlets included USA Today, Garden & Gun, Matador Network, Austin Chronicle, Texas Meetings + Events, Travel Report (Mexico) and Le Devoir (Canada).
The majority of the media coverage recorded in May is a reflection of the times. A limited amount of travel coverage highlighting a focus of escapism, future vacation planning and feel-good stories about community actions. Some examples:
USA Today – Stunning travel photos that will let you explore the world from your couch
- USAToday.com/picture-gallery/travel/10best/2020/04/15/photo-tours-travel-world-plan-future-trips/5137363002/
- Earned media value – $526,338
Garden & Gun – Saving Southern Classics
- GardenAndGun.com/slideshow/saving-southern-style-classics/list/
- Earned media value – $52,216 (online and print combined)
Le Devoir (Canada) – Riposte planétaire contre la grisaille ambiante
- LeDevoir.com/societe/578566/coronavirus-riposte-planetaire-contre-la-grisaille-ambiante
- Earned media value – $18,321 (online and print combined)
Matador Network – Creative ways you can make your home feel like a luxury hotel
- MatadorNetwork.com/read/transform-home-luxury-hotel/
- Earned media value – $5,976