The Communications Department recorded $2,010,026 in outer-market earned media value and 97,850,154 Impact Impressions for May. Secured media represents coverage for San Antonio and our partners, which maintains the destination top of mind for visitors worldwide. Coverage recorded for the month in major outlets included Forbes, USA Today’s 10 Best, Smart Meetings, WUSA-TV Washington, D.C., WXIA-TV Atlanta, The Kansas City Star, The Sacramento Bee, CultureMap Austin, Roger Gonzalez (Mexico), CP24 (Canada), The Weather Network (Canada), Global TV (Canada), CHCH (Canada).
Visit San Antonio’s push in key international markets continue. This month’s media mission to Canada proved very successful as San Antonio dominated the national morning TV shows. All of these hits provided fantastic earned media value and were among the top value clips for the month.
An interesting trend we’ve seen is more and more top freelance writers producing content for Forbes. This respected outlet for higher income demographics is helping highlight San Antonio to new audiences with unique travel ideas. This month continues the trend of the last few months with a wonderful Forbes story providing the most media value.
Forbes – Where To Eat, Sleep And Play In San Antonio
- Earned media value: $429,906
- Impact Impressions: 53,738312
CP24 (Canada) – Chef Johnny Hernandez & What’s New San Antonio
- Earned media value: $310,000 (Broadcast & online combined)
- Impact Impressions: 4,531,250 (Broadcast & online combined)
Global Morning Live (Canada) – Exploring Mexican Food in San Antonio
- Earned media value: $305,916 (broadcast & online combined)
- Impact Impressions: 12,366,300 (broadcast & online combined)
The Weather Network (Canada) – Chef Johnny Hernandez & the Food of San Antonio (broadcast only)
- Earned media value: $278,000
- Impact Impressions: 4,950,000