The Communications Department recorded $2,848,829 in outer market earned media value for December. Secured media represents coverage for San Antonio and our partners, which maintains the destination top of mind for visitors worldwide. Coverage recorded for the month in major outlets included The New York Times, Forbes, Conde Nast Traveler’s E-Newsletter, Faisirrito (Mexico), AAA Texas Journey, Food & Wine, Texas Highways, Toronto Star (Canada), holasunshinee (Mexico), Toronto Sun (Canada), St. Louis Post Dispatch, Uproxx, Metrosource Magazine, Canoe.com (Canada), Madison.com, and El Financiero (Mexico).
The holidays are a magical time in San Antonio and media continue to recognize this special season in the Alamo City year after year. Forbes featured the River Walk holiday lights on its list of the “Best Holiday Light Displays Across the U.S,” and the New York Times showcased San Antonio as a great destination for enjoying the holidays well into January. Popular Dallas publication D Magazine and Mexico’s Eje Central newspaper also published holiday guides to the city in December.
San Antonio’s Day of the Dead festivities proved to be the gift that kept on giving with the early December publication of writer Patti Nickel’s story entitled “San Antonio’s Day of the Dead Celebration is a Lively One.” Patti visited during the 2019 festivities, and her resulting story was syndicated by more than 25 city newspapers generating more than $600,000 in media value in top markets such as Chicago, Miami, Toronto and Tucson.
The New York Times – Christmas (on the Cheap) in January
- Earned media value (online) - $1,082,028
- Earned media value (print) - $148,176
Forbes – Best Holiday Light Displays Across the U.S.
- Earned media value - $515,280
Condé Nast Traveler, The Daily Traveler E-Newsletter – Museums Worth Planning Trips Around
- Earned media value - $169,200
Mexican Influencer Faisy, @faisirrito Instagram Post for Spurs Game in Mexico City
- Earned media value - $80,877