Top Feature Stories/Projects 

The top media coverage for December showcase two major projects at the end of the calendar year: holiday travel and our first media mission since the start of the pandemic. Holiday travel pitching and resulting media coverage are always a major tentpole of our pitching calendar and it was a bigger effort in 2021. Media coverage of San Antonio for the holidays included regional and national media lauding San Antonio’s beauty and unique mix of cultures. At the end of November and beginning of December, the Visit San Antonio Tourism Development and Media Relations & Communications teams made our first media mission since December 2019 to Mexico City. During the mission, we took the opportunity to share San Antonio’s continued commitment to being a welcoming and safe destination as well as introduce our new President & CEO, Marc Anderson, to the Mexican market. Coverage resulting from the mission showed the trip was a success, with Mexican media producing stories on San Antonio’s place as the top destination in the U.S. for Mexican travelers and Marc’s vision for an elevated destination that will continue to inspire their audience.   

Some of the coverage included:  

KHOU-TV’s Great Day Houston – Holidays in San Antonio  

  • Earned media value – $69,342 (all coverage combined)  

Publimetro (Mexico) – San Antonio, una gran opción para visitar en esta temporada  

KEYE-TV’s We Are Austin – Holidays in San Antonio  

Vive USA (Mexico) – Más allá del shopping. San Antonio: un destino cultural, gastronómico y de diversiones  

Fodor’s – The Single Best Spots To See Holiday Lights In All 50 States