The Communications Department recorded $1,833,545 in outer market earned media value for October. Secured media represents coverage for San Antonio and our partners, which maintains the destination top of mind for visitors worldwide. Coverage recorded for the month in major outlets included USA Today, The New York Times, Forbes, K-LOVE Radio, Gazelle Magazine, Beer Connoisseur, Alaska Airlines’ Beyond Magazine, Texas Meetings + Events, Austin Chronicle, Travesias (Mexico), Donde Ir (Mexico), Publimetro, Mexico Travel Channel, The Telegraph (UK), Traveller (Australia) and Australian Women’s Weekly.
Working with media on seasonal coverage they are bound to produce – where to travel for Spring Break or Christmas, where to find the best rates, what’s new for the upcoming new year, etc. – is a great way to develop relationships as well as maintaining destination awareness with the traveling public. This month, three of those types of seasonal coverage led to the top three media coverage.
USA Today - These are some of the cheapest US spots to travel in November
- Earned media value: $474,534
The New York Times – For the Best Travel Deals, Get Into the Black Friday Spirit! ·
- Earned media value: $359,813
Forbes – 10 Underrated Destinations To Visit In 2020
- Earned media value: $357,467
The Telegraph (UK) – Texas’s Lone Star Heart
- Earned media value: $226,200