The Communications Department recorded $76,200 in outer-market earned-media value for July, the fourth full month under the effects of COVID-19. Coverage recorded for the month included The Epoch Times, KEYE-TV (Austin CBS), Fodor’s Travel, Coast to Coast Magazine, Departures, Calculated Traveler, Travel Industry Today, Hurried Hostess, Adventures of a Carry On, Golf & Spa Magazine (Mexico), La Agencia de Viajes (Mexico), Travel Life (Canada) and Noveleros (Spain).
July’s media hits were a mix of pre-pandemic secured coverage that ran in the month as well as clips representative of the times. With the virus spike across Texas that caused travelers and media to pull back once again, the messaging from Visit San Antonio, reflected in the coverage, centered around travel inspiration for future Texas road trips and the return of flights from key Mexico markets.
The Epoch Times – The World’s Best Cities for Foodies
- TheEpochTimes.com/the-worlds-best-cities-for-foodies_3403206.html
- Earned media value – $55,076
KEYE-TV (Austin CBS) “We Are Austin” – Where Am I Wednesday? Exploring San Antonio
- CBSAustin.com/features/we-are-austin/where-am-i-wednesday-exploring-texas-with-lone-stars-rio-jade-mexican-style-lager-07-08-2020
- Earned media value – $4,931 (online value only)
Fodor’s Travel – The Perfect Weekend Getaway: San Antonio from Houston
- Fodors.com/world/north-america/usa/texas/san-antonio/experiences/news/the-perfect-weekend-getaway-san-antonio-from-houston
- Earned media value – $4,702
Travel Life (Canada) – A Taste for Travel
- TravelLife.ca/worldrecipes/
- Earned media value – $2,282 (print + online value combined)