The Communications Department recorded $2,500,399 in outer-market earned-media value and 188,276,099 Impact Impressions for July. Secured media represents coverage for San Antonio and our partners, which maintains the destination top-of-mind for visitors worldwide. Coverage recorded for the month in major outlets included Forbes, Travelocity, BridalGuide, AAA Online, National Geographic, Southern Living, WFAA-TV Dallas, USA Today 10 Best, Conde Nast Traveler, KHOU-TV Houston, KNVA-TV Austin, Ivansfull (Mexico), A Tu Lado es Mejor (Mexico), Daily Hive (Canada), GQ Australia, Holidays with Kids Australia.
One of the leading travel inspiration sources for the Mexican market is social media, with Instagram and YouTube leading the pack. Over the past year, the Visit San Antonio team has led a concerted effort to reach the top influencers and have them showcase our city to their millions of viewers. This strategy has paid off handsomely as can be seen with a few of this month’s top clips. The YouTube channels of Ivansfull and ATuLadoEsMejor highlighted their recent trip’s adventures including theme parks, restaurants and attractions.
Also on the international front, we continue to see growth from the Australia market. The recent new flights into the state have Aussies making the journey to San Antonio. Coverage this month reflects the variety of their interests in our city, with fantastic stories appearing in GQ Australia and Holidays with Kids Australia.
Forbes – New Female Chef Brings Soul and Passion to San Antonio's Ocho Restaurant
- Earned media value: $484,823
- Impact Impressions: 50,502,375
Travelocity – 10 Reasons to Love San Antonio (Including the Alamo, of Course)
- Earned media value: $130,813
- Impact Impressions: 10,901,070
BridalGuide – Weddings Away: San Antonio (print only)
- Earned media value: $97,720
- Impact Impressions: 1,178,383
AAA Online– Best Ways to Have Fun in San Antonio
- Earned media value: $90,935
- Impact Impressions: 7,577,920