The third quarter of the fiscal year was a landmark moment for San Antonio’s global media presence as the Visit San Antonio team welcomed the important IPW conference May 20-24 with approximately 5,000 attendees, including over 400 national and international media.
During Q3, the team also completed a media mission to Washington, D.C. and hosted our new UK representative agency for an immersion into San Antonio. The media mission in D.C. was very successful in meeting half a dozen influential consumer and meetings trade outlets.
Visit San Antonio hosted 69 outer market journalists in the destination during the quarter. Visiting journalists represented Forbes, AFAR, Travel + Leisure, Saveur, Taking the Kids, Houston Family Life, Wacoan, Texas Lifestyle Magazine, dapperQ, Connxtions Magazine, Go Pride Chicago, The Advocate; Mexico’s Sopitas, Donde Ir, Publimetro; Canada’s Le Journal de Montreal, Le Journal de Quebec, Dreamscapes; UK’s BBC Wildlife, The Independent, Scottish Sunday Mail, Wanderlust, Essentially America; China’s Phoenix TV; The Australian, Explore Australia. During the quarter, San Antonio welcomed over 400 national and international media for IPW 2023 and provided special access and hosting to 28 journalists who are included in the 69 outer market media hosted in Q3.
Locally, Visit San Antonio promoted several events from all over San Antonio in its monthly paid media spot on KENS 5 Great Day SA. Events highlighted included Visit San Antonio’s inaugural ¡Provecho! and SAAACAM’s Fiesta Blues Festival, Cinco de Mayo at Market Square, the Asian American Festival at UTSA Downtown, the second annual Ford Pride River Parade and Celebration and many more. We continue to impact and inspire the community through executive outreach, such as San Antonio Days with the City of San Antonio Global Engagement Office and the San Antonio Rotary Club.
As the world slowly returns to a semblance of the pre-pandemic times, we aim for San Antonio to remain a destination of choice for millions of travelers each year. Please be sure to share what news you have for the remainder of 2023 and beyond with our Media Relations team, as well as any news upcoming for later in the year so we may help amplify your message.
The Communications Department recorded $8,152,457 in outer market earned media value from 283 outer market media placements logged in FY23 Q3, with the values and quantity still affected by the pandemic changes in media and travel. Key coverage recorded for the quarter included MSN, Forbes, Essence, Axios, Travel + Leisure, Southern Living, Passport, TimeOut, Travel Awaits, PureWow, The Star-Telegram, The Miami Herald, The Arizona Republic, AZ Central; Mexico’s Sopitas, Sale El Sol, Alan x el Mundo, Roger Gonzalez (@Rogergzz), Vive USA, Juan Solo (@SoyJuanSolo), Viajeros TV, Publimetro, Itinerario Turistico; Canada’s Yahoo Sports Canada, Zoomer Magazine, EverthingZoomer.com; the UK’s The Daily Mail, The Telegraph, The Independent, Wanderlust, Kelly Brook (@IAMKB); and France’s Le Parisien.