The first quarter of FY23 was filled with fantastic coverage, bountiful media coverage and non-stop pitching and meetings.
The start of the quarter was hopefully a harbinger of the great year ahead. Just in October, Visit San Antonio hosted 33 media and secured more than $3.8 million in earned media coverage. A big driver was the launch of the Tasting Texas Wine + Food Festival. The Media Relations team was able to drive strong interest from national and international media. Media lauded the festival and San Antonio’s overall culinary scene.
The team was busy hosting additional media to help tell San Antonio’s many stories. Media hosted included Food + Wine, Newsbreak, Southern Living, Garden & Gun, TravelAwaits, Thrillist, Texas Monthly, Texas Highways, Boston Globe, The Washington Post; Mexico’s Milenio, Teresuch, The Happening, Food & Travel, Gourmet; Germany’s Stuttgarter Zeitung; France’s TSF98.
During Q1, the team completed media missions to Toronto, Canada, New York City and Mexico City. The Mexico City media mission, in conjunction with the Tourism Development team, focused on promoting holiday travel and 2023 travel overall as well as IPW 2023 and supporting the San Antonio Spurs in their Mexico City game with a great group of celebrities and social media influencers promoting San Antonio as they enjoyed the game.
Locally, Visit San Antonio promoted the Holiday River Parade, the improved performance of the hospitality industry nearing 2019 levels, and the launch of the UK-based representative agency. Additionally, the Communications team assisted with Telemundo’s national broadcast of featuring the local New Year’s Eve celebrations.
As the world slowly returns to a semblance of the pre-pandemic times, we aim for San Antonio to remain a destination of choice for millions of travelers each year. Please be sure to share what news you have for 2023 with our Media Relations team, as well as any news upcoming for later in the year so we may help amplify your message.