Planning for Recovery
Visit San Antonio Marketing, Communications and Tourism have developed a strategic 30/60/90-day plan for recovery, which outlines actions for April (30 days), May (60 days), and June through end of the fiscal year (Sept.). Currently, paid advertising is paused, but Marketing efforts are maintaining a “soft” presence in the market through Visit San Antonio’s website and owned social channels. The message of “When all is right in your world. We are here for you.” is conveyed in this video developed with The Atkins Group.
To prepare for a re-start of paid marketing efforts, the Marketing team is developing messaging and creative for both a local Staycation campaign and a Summer rebound campaign to outer markets. All paid marketing outside of San Antonio will focus on the drive markets of Texas and possibly the touch states. Promotional offers will be an integral part of both the Staycation and Summer campaign efforts to entice consumers to select San Antonio for their long-anticipated getaway.
Although timing of the campaigns will be based on the status of COVID-19, the team is preparing to be ready with creative and messaging in mid-May.
Virtual SA
At the same time, the team is finding new ways to highlight San Antonio, its people and assets during this difficult time. Virtual SA is a new section of VisitSanAntonio.com that shows the innovative ways partners are communicating to consumers through virtual tours, webinars, etc. DIY videos show how to make margaritas and more. #Eat Local reports which restaurants are offering delivery and curbside pick-up options. Virtual Health and Wellness promotes online yoga sessions, and Virtual Events provide a calendar of online happenings. Look at the San Antonio Downloads section for video call San Antonio backgrounds and more. We are also sharing about what people are doing to help the community in a Local Heroes section. If you have a story to share, let us know at marketing-communications@visitsanantonio.com.