The Communications Department recorded $1,046,995 in outer market earned media value from 43 outer market media placements logged in April, with the quantity and values still affected by the pandemic changes in media and travel. Coverage recorded for the month included Time Out, Thrillist, Travel + Leisure, Fodor’s Travel, USA Today, Travel Awaits, FOX Austin's "Good Day Austin," KOA Blog; Mexico’s El Universal, Milenio, Los 40 Principales, Linet Puente, Iñaki Alvarez, Quien, Vive USA, Publitur, ABZ Turistico, Food & Travel Mexico, Travel Times; the UK’s Travel Weekly and National Geographic; and Landmeedchen (Germany).
The top media coverage for April showcases two large message pushes from earlier in the year – spring travel and outdoor adventures in conjunction with the launch of L’Etape San Antonio. Two of Mexico’s largest news outlets, Milenio and El Universal, provided extensive coverage of the first-ever bicycling event tied to the Tour de France in San Antonio. We also worked with several writers to pitch what to do in San Antonio for spring and around road trips resulting in several stories in Time Out and a fantastic feature on the Alamo City in Thrillist.
Milenio (Mexico) – Three San Antonio digital stories and one YouTube video story
- Earned media value – $336,157 (all coverage combined)
Time Out – Five San Antonio stories
- Earned media value – $261,922 (all coverage combined)
El Universal (Mexico) – Contador estará en etapa texana del Tour galo
- Earned media value – $228,091
Thrillist – 12 Reasons to Drive to San Antonio
- Earned media value – $35,709
Travel + Leisure – This Female-produced Texas Parade Is One of the Largest and Oldest in the U.S. — See the Incredible Photos
- Earned media value – $27,022