The Communications Department recorded $827,627 in outer market earned media value from 32 outer market media placements logged in July, with the values and quantity still affected by the pandemic changes in media and travel. Coverage recorded for the month included Food & Wine, Travel + Leisure, Conde Nast Traveler, AFAR, Love Exploring, Hotels Above Par, Organic Spa, KEYE-TV (CBS Austin), KLTY-FM (DFW); Mexico’s Vive USA, Alan x El Mundo, Ale Dolores, Vidalturismo, Invertour, Ladevi; Canada’s Pax Nouvelles, Metropole, Open Jaw, Travel Press, CKVL-FM (Montreal), Travel Industry Today.
The top media coverage for July highlights our continuing push for summer family travel as well as for culture and culinary messaging. The month’s top clips also included stories resulting from our team’s participation in Travel Texas’ media mission to Canada.
AFAR – Phil Collins Loves This Texas City, and You Will Too (also posted on MSN News)
- Earned media value – $156,721 (all coverage combined)
- Earned media value – $152,562 (all coverage combined)
Conde Nast Traveler – Where to Eat, Stay, and Play in San Antonio
- Earned media value – $12,384