In May, media continued reaching out for feel-good stories and for future travel inspiration. Visit San Antonio used all available partner information on efforts to keep San Antonio in the positive media coverage. We ask our partners to continue sending us information and photos that may fit this type of story.
In May and early June, we finalized the strategic plans for the recovery period. In line with research showing travelers are more likely to take road trips than flying vacations, our strategy focuses on Texas and other drive markets in touch states and northern Mexico. Part of this strategy includes working with radio and television stations in key Texas markets to promote San Antonio via travel giveaways – if you are interested in participating, please be sure to contact us at firstname.lastname@example.org. The campaign launched in mid-June to strong interest from media; it’s not too late to join us.
We’re increasingly seeing visitors and media looking for how destinations are handling health and safety. To this end, Visit San Antonio also is working closely with the San Antonio Economic Development Foundation on the Greater. SAfer. Together. Pledge. If you haven’t taken the pledge yet, please be sure to take it and proudly display the corresponding graphics on your marketing channels and place of business – the pledge form and toolkit are available at GreaterSaferSA.com. For the visitor, we’ve created the page VisitSanAntonio.com/SaferSA to give clarity on how San Antonio is a welcoming and safe destination. The page provides general safety information and links out to additional information – if your organization has posted information on new health and safety measures related to COVID-19, please be sure to share with us so it may inform our media conversations and this page for visitors.
We hope you stay safe and healthy and look forward to continuing working with all of our partners to tell the positive San Antonio story through and after the current situation.