The peak of the summer season in July proved to be a hot time for San Antonio media coverage. Going into the important summer travel season, the Visit San Antonio Communications team worked hard to seed stories to help drive visitation. Some of these stories ran in July, including from Travelocity and AAA. The effort was in coordination with the Regional Communications office, which drove additional coverage through television segments in the Dallas/Fort Worth, Houston and Austin markets.
Many people know that the key to a successful media campaign is continuing relationships with key media. One of the important outlets for San Antonio and the cultural-minded traveler is National Geographic. This relationship between Visit San Antonio and the iconic yellow-frame-cover magazine and its sister publications has provided great results, including last year’s recognition as a “Best of the World” destination. This year, Visit San Antonio was able to secure our city’s designation as one of the world’s most innovative cities.
The month was also busy with a multi-city trip as part of the Midwest Media Mission. Stops in Chicago, Detroit and Minneapolis yielded meetings with top-producing freelance writers and television segments promoting visitation to our city.