Visit San Antonio has partnered with the Destinations International's (DI) DestinationNEXT platform to help inform our organization’s new Strategic Plan. The goal of this program is to determine if there are any gaps, key issues, and opportunities for potential products, amenities, education, programming and experiences that would improve the tourism industry in San Antonio.

As a reminder, we invite you to be a part of this important process on Thursday, November 2 from 1:30 – 5 p.m. at Hotel Contessa, 306 W. Market St., in the Magnolia Room. Certified Tourism Ambassador (CTA) Renewal Points will be awarded for attendance. For more information or to RSVP, email Shanna Smith, Chief of Staff, at

During the November 2nd workshop, you will first be asked to rank the relative importance of various categories relating to destination strength, as well as categories relating to community support and engagement. That will be followed by a series of questions specific to how well you think our destination is doing in those areas. This helps identify not only how well the destination is performing, but whether or not that area is of importance to you – as our stakeholders.

Please take advantage of this opportunity to weigh in with your insights and feedback to inform this important process! The time you invest will be time well spent, making us more effective on your behalf.