By: Victor Hugo Rubio | From: Conxion Turistica
The city of San Antonio, Texas, reaffirmed its commitment to the Mexican market through its recent 2025 Trade Mission to Mexico City, led by Marc Anderson, CEO and President of Visit San Antonio. During an exclusive event at the Papalote Children's Museum, tour operators, strategic partners, and specialized media learned about the projects and new attractions this vibrant destination has to offer for Mexican tourism.
One of the main objectives of this trade mission is to recover the 41 million annual visitors that San Antonio received before the pandemic. Currently, the city attracts more than 37 million domestic and international tourists each year, including 2.1 million Mexican visitors, the highest number of any city in the United States.
In his welcome address, Anderson highlighted the importance of San Antonio as one of the top international destinations for Mexican travelers visiting the United States. "San Antonio is a city you think you know, but it still has so much more to discover," he said, emphasizing its distinctive appeal and authenticity.
The event was attended by figures such as Janelle Edens and Carlos Ruiz, foreign trade service officials from the U.S. Embassy in Mexico. The presence of these representatives highlights the importance of the Mexican market and its impact on San Antonio's economy.
President of Ad Nova Comunicación Estratégica, San Antonio's representative in Mexico, thanked the wholesale tour operators, strategic partners, and specialized media outlets that support this great Texan city by publicizing the latest developments and new tourist attractions offered by this destination, whose main market is Mexican travelers. President of Ad Nova Comunicación Estratégica, San Antonio's representative in Mexico, thanked the wholesale tour operators, strategic partners, and specialized media outlets that support this great Texan city by publicizing the latest developments and new tourist attractions offered by this destination, whose main market is Mexican travelers. President of Ad Nova Comunicación Estratégica, San Antonio's representative in Mexico, thanked the wholesale tour operators, strategic partners, and specialized media outlets that support this great Texan city by publicizing the latest developments and new tourist attractions offered by this destination, whose main market is Mexican travelers. Welcoming attendees, Benjamín Díaz, President of Ad Nova Comunicación Estratégica, San Antonio's representative in Mexico, thanked the wholesale tour operators, strategic partners, and specialized media outlets that support this great Texan city by publicizing the latest developments and new tourist attractions offered by this destination, whose main market is Mexican travelers.
Sustained growth and new investments
San Antonio is not only the seventh largest city in the United States, but for the second consecutive year, it is the fastest-growing city in the country. Anderson emphasized that this expansion is due, in part, to the multimillion-dollar investments being made throughout the city, including an ambitious expansion of the international airport, which will improve connectivity with Mexico and other key markets.
San Antonio: A destination for all travelers
The growth of Mexican tourism has been fundamental to the destination's economic recovery, driven by its diverse tourist offering. "San Antonio is an ideal destination for weekend getaways and long vacations, just a two-hour direct flight from major Mexican cities," said Anderson. He also highlighted the city's excellent value for money, with experiences for all budgets, from affordable to luxurious.
Iconic attractions and authentic experiences
San Antonio boasts Texas' top two tourist attractions: the iconic River Walk and the Alamo. However, Anderson noted that the city is much more than its historical and cultural highlights. "Our history, art, culture, vibrant culinary scene, and diversity make San Antonio a unique and authentic destination."
The city has experienced an urban renaissance with the renovation of various spaces and the creation of innovative pedestrian-friendly districts, cementing its reputation as a premier destination for both tourists and investors.
A special relationship with Mexico
San Antonio and Mexico share historical, cultural, and economic ties that have strengthened the flow of tourism between the two regions. "San Antonio is a place where Mexican travelers can feel at home," said Anderson, highlighting the city's hospitality and strong Hispanic influence.
With its expanding infrastructure, a growing culinary scene, and endless family-friendly activities, San Antonio is positioning itself as a versatile destination that continues to evolve to attract visitors from around the world, especially Mexicans seeking unforgettable experiences just a few hours away.
The Visit San Antonio 2025 Trade Mission in Mexico City was a reflection of this destination's commitment to the Mexican market. Through strategic investments, improved connectivity, and a constantly evolving tourism offering, San Antonio continues to establish itself as one of the most attractive cities for Mexican travelers. With a combination of history, modernity, and hospitality, San Antonio invites travelers to rediscover all it has to offer.