Industry Organization Tracks Top 50 US Destinations Based on Room Nights Booked
SAN ANTONIO (April 15, 2025) — San Antonio has moved from number seven to number four on the recently released ConferenceDirect Annual Report. The report reflects end-of-year statistics showing meeting professional customers’ top US destination choices for 2024.
ConferenceDirect is one of the largest and most respected meeting and event management firms in the world. San Antonio’s strategic partnership with the organization connects meeting professionals with the destination fueling the economic engine of conventions in the Alamo City.
In 2024, ConferenceDirect accounted for 143,863 room nights contributing more than $36 million in economic impact to San Antonio.
“We are thrilled to see the historic levels of group sales at Visit San Antonio, a direct result of our renewed focus and strategic partnerships with key third-party organizations like ConferenceDirect," said Marc Anderson, President and CEO at Visit San Antonio. "By implementing targeted sales initiatives, enhancing our engagement strategies, and aligning closely with trusted industry partners, we have expanded our reach and demonstrated San Antonio’s unique value as a premier destination for meetings and events. This growth reflects our continued commitment to delivering exceptional experiences for planners and attendees alike,” added Anderson.
“San Antonio’s rise into our top five destinations reflects its growing appeal to meeting professionals. Our strong partnership with Visit San Antonio, combined with the city’s continued investment, has delivered measurable results,” said Jerry Horan, President & CEO, ConferenceDirect.
In 2024, Visit San Antonio’s group sales team secured 752 events, bringing over $697 million to the local economy— including $507 million in new citywide business the team booked into the Henry B. Gonzalez Convention Center. To learn more and plan your meeting in San Antonio, go to VisitSanAntonio.com/Meetings.
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About Visit San Antonio
Visit San Antonio is a 501(c)6 and serves as the sales and marketing arm of San Antonio as a leading leisure and meetings destination. In 2023, San Antonio welcomed approximately 35.6 million visitors. Hospitality is one of the top five industries in the city, contributing $21.5 billion to the local economy annually and employing more than 147,000. More information about Visit San Antonio and the city’s vast offerings can be found at VisitSanAntonio.com.
About ConferenceDirect
ConferenceDirect, headquartered in Folsom, California, is a full-service global meetings solution company. Our diverse portfolio of services includes Virtual/Hybrid Meetings, Site Selection & Contract Negotiation, Conference Management, Housing & Registration Services, Event Technology, Strategic Meetings Management Programs, Incentive Programs, Cruise Services, Experience Design, Green Meetings, Vendor Management, and Marketing Support. With over 450 associates managing more than 13,000 meetings, conferences, and events for over 4400 customers, ConferenceDirect is committed to delivering innovative and professional solutions. For more information, visit www.conferencedirect.com.
MEDIA CONTACT
Dee Dee Poteete
Deedeepoteete@visitsanantonio.com