Centro San Antonio builds on the festival's growing legacy with an expanded celebration of culture, music and community, alongside a commitment to supporting the historic village.
SAN ANTONIO, TX – Fiesta may still be months away, but Centro San Antonio is already looking ahead to 2027 with plans for a major expansion of Guayabera Fest. The annual celebration will make its debut at La Villita Historic Arts Village, growing from a single-day event into a four-day festival taking place April 20-23, 2027, occupying the same dates and historic venue long associated with A Night in Old San Antonio (NIOSA).
Founded through a collaboration between Centro San Antonio and Javier Treviño of Divide & Conquer Denim & Leather, Guayabera Fest has grown from its humble beginnings in Peacock Alley into a celebration of San Antonio's culture and community. Centered around the iconic guayabera shirt, the festival honors the garment's cultural significance while bringing together local businesses, artisans, musicians and residents in the heart of downtown.
After expanding to Travis Park in recent years, the festival now enters its next chapter at the historic La Villita, one of downtown's most recognizable cultural destinations. The four-day celebration will feature live entertainment across three stages, local vendors, food and immersive cultural experiences throughout the historic village. Programming is expected to take place during the evening hours, with organizers currently planning for 5:00 to 10:00 p.m. each night.
Centro's growing partnership with La Villita will take shape this December with the expanded Holidays on Houston Street Market Experience. The seasonal celebration will provide valuable insight into the venue's layout and operations, helping inform the planning and development of Guayabera Fest ahead of its April debut.
Beyond expanding its footprint, Guayabera Fest will also introduce a commitment to supporting La Villita's future. A portion of festival revenue will be dedicated to supporting the historic village, reinforcing the importance of preserving and investing in the cultural spaces that help define downtown San Antonio.
“Guayabera Fest has always held a special place within Centro, dating back to its early days in Peacock Alley,” said Trish DeBerry, President & CEO of Centro San Antonio. “What began as a celebration of an iconic piece of clothing has grown into something much larger, bringing people together through the culture, history and traditions that make San Antonio so special. We're incredibly excited to work alongside the City of San Antonio to bring Guayabera Fest to La Villita, creating new opportunities to celebrate Fiesta while investing in a place that means so much to our community.”
"La Villita is the perfect home for Guayabera Fest’s next chapter," said Shanon Miller, Chief Downtown Officer for the City of San Antonio. "This expansion promises lasting support to one of our most iconic historic neighborhoods.”
“Over the years, this symbolic shirt has been at the center of many, if not all, of our celebrations within our community,” said Javier Treviño, Founder & CEO of Divide & Conquer Denim & Leather. “We started this festival to honor the rich history it carries and to ensure that legacy never fades.”
While entertainment and cultural experiences remain at the heart of Guayabera Fest, organizers are equally focused on creating a welcoming, accessible and safe environment for attendees. Centro will work alongside the City of San Antonio and public safety partners to develop an event plan that includes appropriate security measures, entry procedures and law enforcement coordination.
With affordability also a priority, Guayabera Fest 2027 will offer ticket options designed to keep the celebration accessible to the broader San Antonio community. Additional details regarding ticket pricing, purchasing and festival programming will be announced in the coming months.
As always, attendees are encouraged to celebrate in their favorite guayabera or discover one from participating vendors, embracing the garment's enduring place in San Antonio's cultural identity.
La Villita offers accessible routes and multiple transportation options, including nearby public and private parking. Attendees are encouraged to explore downtown parking options through either Centro’s Parking Map, the City of San Antonio's Interactive Parking Map, utilize VIA Metropolitan Transit or consider ride-share services.
For the latest festival announcements and updates, visit guayaberafest.com.
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About Centro San Antonio
Centro San Antonio manages the Downtown Public Improvement District (PID), delivering clean and safe services 365 days a year. Through its team of hospitality, maintenance, and security ambassadors, Centro enhances the quality of life for all who live, work, and visit downtown. Beyond daily operations, Centro also drives placemaking initiatives, community activations, and advocacy efforts that keep downtown San Antonio moving forward.