The 2025 NCAA® Men's Final Four® is coming to San Antonio, and we're going mad for March Madness. Championship weekend is going to be packed with fun things to do throughout the city and can’t-miss fan sporting events.

We’re sharing everything you need to add to your March Madness itinerary so you can make it a slam-dunk trip. 

What is the NCAA® Men's Final Four®?

The 2025 NCAA® Men’s Final Four®  is the penultimate game in the NCAA Division I men's basketball tournament, also known as March Madness. The Final Four tips off with the national semifinals on Saturday, April 5, followed by the national championship game on Monday, April 7.

San Antonio has hosted past men’s and women’s Final Four tournaments in 1998, 2002, 2004, 2008, 2010, 2018, and 2021 and expects to welcome over 100,000 visitors for the 2025 games.

In addition to game day, there are tons of fun activities happening throughout the city.

NCAA® Men's Final Four® Events in San Antonio You Don’t Want to Miss

NCAA March Madness Music Fest®

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NCAA March Madness Music Fest®
Photo by NCAA®

Friday, April 4 - Sunday, April 6, 2025
Tower Park at Hemisfair

March Madness Music Festival offers three free days of live music performances from your favorite A-list artists. Past music guests have included Panic! At The Disco, One Republic, and Maroon 5. Who can you expect this year? Pit Bull, Jelly Roll, and Chris Stapleton!

  • Friday, April 4 – AT&T Block Party kicks off with high-energy performances, including a headlining set from global superstar Pitbull. Rising R&B star Ravyn Lenae and breakout artist Doechii will set the stage for an unforgettable opening night. 
     
  • Saturday, April 5 – Coca-Cola LIVE! keeps the excitement going with chart-topping Jelly Roll leading the lineup. Fans can also groove to T-Pain’s iconic hits and discover new music from rising star Willow Avalon. Take a break at the Coca-Cola Chill House, where you can cool down with refreshing drinks and snap some Insta-worthy photos.
     
  • Sunday, April 6 – Capital One JamFest® wraps up the weekend with a powerhouse show featuring Chris Stapleton, Benson Boone, and the soulful sounds of Nathaniel Rateliff & The Night Sweats. Country duo Brothers Osborne will bring their signature sound to the stage, making it a night to remember.

With three days of free live music, scenic outdoor venues, and the electric energy of Final Four weekend, San Antonio is the place to be!

Reese's Men's Final Four Friday®

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Reese's Men's Final Four Friday®
Photo by NCAA®

Friday, April 4, 2025
Alamodome

Final Four Friday is a free public event for fans of all ages. This is your chance to sit in on team practices before the big game and also check out Reese's NABC All-Star Game, featuring top senior student-athletes from across the nation.

River Rally

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Saturday, April 5, 2025
Rivercenter Lagoon at Riverwalk | 11 A.M. Kickoff

Get ready for a puro pep rally — San Antonio style! At the River Rally, fans line up along the banks of the River Walk to root for their favorite teams as their band and cheer squads float by on San Antonio’s iconic river barges. 

Championship River Parade

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NCAA® Championship River Parade
Photo by NCAA®

Monday, April 7, 2025
Arneson River Theatre

After the big win, it’s time to celebrate! Cheer on the newly crowned NCAA Champions at the Championship River Parade. The winning team will load barges and float into Arneson River Theater to receive the NABC Trophy and celebrate their victory with fans.

Other San Antonio Sports Fan Attractions

Exterior view of McNay Art Museum with palm trees

Sport and Spectator Art Exhibit

March 1, 2025  - July 27, 2025
The McNay

Tap into the artistry of sports fandom at the Sport and Spectator exhibit. At this McNay exhibition, contemporary artists transform sports gear and equipment into works of art that examine the intersection of sports and culture.

Crowd cheering at San Antonio Spurs Game

Exclusive Savings on Spurs vs Cavs Tickets

April 4, 2025

As part of the weekend festivities, catch an NBA game while you're here! Join us for Spurs vs. Cavaliers at the Frost Bank Center on Friday, April 4 at 7pm with exclusive discounted tickets just for out-of-town guests.

🎟️ Click below to buy your discounted tickets now:

👉 https://spursgroups.com/VSA

It’s the perfect way to experience San Antonio like a local. Don’t miss out!

HBCU All Star Event Graphic

 

HBCU All-Star Games

April 6, 2025
Freeman Coliseum

Ready to see basketball history in the making? This year’s HBCU All Star Games welcome the first-ever women’s game, showcasing the top 24 women’s players from HBCUs, as well as the fourth-year men’s game.

Photo collage of NCAA Final Four Fan Fest
 

Final Four Fan Fest

April 4 - 7, 2025
Henry B. Gonzalez Convention Center

Final Four Fan Fest presented by Capital One is the ultimate celebration of all things NCAA®! Experience interactive games, athlete and celebrity appearances, giveaways, and family-friendly fun—all in one place. Whether you're a die-hard fan or just love the energy of March Madness®, Fan Fest is your all-access pass to the action off the court.

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Outdoor Adventures
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Know Before You Go and Have a Plan Ready

Downtown San Antonio will be pretty busy during this time. To avoid traffic delays, be sure to plan ahead and consider options like public transit, ride-share services, biking, or walking. 

  • Transportation – Getting around downtown San Antonio during the Men’s Final Four is easy and convenient, thanks to a variety of transportation options, including public transportation, ride-sharing, taxis, or simply walking.

    • VIA Park & Ride – For those traveling from other areas of San Antonio, convenient Park & Ride options are available to make your experience hassle-free. Various locations around the city offer designated parking areas where you can safely leave your vehicle and catch a shuttle to downtown. 

    • Ride Share & Taxi Options – Ride share services, like Uber and Lyft, and taxis are readily available. Designated pick-up and drop-off zones near the Alamodome make it easy to access the venue for games and events (download ride share/taxi map). VIA Link is another on-demand ride-sharing service that offers affordable public transit options to neighborhoods within dedicated zones in the VIA service area. 

  • Parking – Parking will be limited around downtown during Final Four events. Plan ahead for a busy downtown, including road closures. Parking options are available on the City’s SAPark website.

Please Note: Be aware that from Wednesday, April 2 through Monday, April 7 portions of Montana Street and Nueva Street will be closed. Additionally, some street access near Hemisfair and the Convention Center will be restricted. View road closures and maps here.

Additional Resources

Mini car driving with sun setting on horizon in distance.

PLUS! Free Local rides with The Local

The Local (previously known as SA Go) is serving up free Local rides with SA vibes for Final Four weekend! Make your way to Civic Park Hemisfair and they'll take you into Southtown for an unforgettable local adventure.