San Antonio knows how to celebrate the holidays. From the River Walk's twinkling lights to the city's deep cultural traditions, the Alamo City transforms into a festive wonderland every year — and the holiday markets are a big part of the magic. Whether you're hunting for one-of-a-kind gifts, craving seasonal treats, or simply soaking up the spirit of the season, these markets give you every reason to get out and shop local this year.

Here's your guide to the must-visit holiday markets happening across San Antonio this season.

Centro Cultural Aztlan

Back to Top of List

When: November 20-22, 2026 | Various Times
Where: Centro Cultural Aztlan, 1800 Fredericksburg Rd #103, San Antonio, TX 78201

Looking to find that perfect gift for the artist in your life? Consider attending this three-day art market where artisans from across San Antonio and the state. 

Mission Marquee Plaza

Back to Top of List

When: November 21, 2026 | 9 a.m.-1 p.m.
Where: Mission Marquee Plaza, 3100 Roosevelt Ave, San Antonio, TX 78214

It's the historic venue's last market of 2026! In addition to local vendors selling eats and gifts, there will also be a seasonal tree adoption. Tree adoption is on a first-come first-served basis. Plus, the market is pet friendly and there's free parking on site. Click here for more details.

 

Man and woman in Christmas outfit at market

The Rock at La Cantera

Back to Top of List

When: November 27-29, 2026 | 6-10 p.m.
Where: The Rock at La Cantera, 1 Spurs Wy, San Antonio, TX 78256

An all-weekend holiday market? Count us in! Hosted at the official training campus of the San Antonio Spurs, the Wrap and Rock Holiday Market features an ice skating rink, 75 local makers and artisans, and more. Check out the full schedule to see official Spurs watch parties, live music details, and when to support young entrepreneurs at its kids markets. 

 

Mother at daughter ice skating at ice rink at The Rock at La Cantera in San Antonio.

Esperanza Peace and Justice Center

Back to Top of List

When: November 27-29, 2026 | Times Vary
Where:  Esperanza Peace and Justice Center, 922 San Pedro Ave, San Antonio, TX 78212

The weekend long alternative to Black Friday returns for its 37th year! Shop from local indigenous communities, listen to live music, grab a holiday bite to eat, and enter its hourly raffle. 

Tobin Center for the Performing Arts

Back to Top of List

When: November 28, 2026 | 10 a.m.-4 p.m.
Where: Tobin Center for the Performing Arts, 100 Auditorium Cir, San Antonio, TX 78205

Picture this: hot chocolate, browsing over 80 artisan booths, snapping a selfie with Santa, and holiday cheer filling the air. That's what you'll experience visiting this holiday market at the iconic Tobin Center! See more details here and get a heads up on the parking situation.

Centro San Antonio Presents Holidays on Houston Street at La Villita

Back to Top of List

When: December 4-6, and December 18-20  | Times Vary
Where: La Villita National Historic Village, 418 Villita St, San Antonio, TX 78205

Make holiday shopping part of your San Antonio getaway! This year, the Market Experience brings its downtown holiday celebration to historic La Villita for the first time—and expands to two weekends in December.

Browse more than 50 vendors each weekend, discover local small businesses, and find thoughtful gifts with a San Antonio touch. Along the way, enjoy live performances, roaming holiday entertainers, and activities for the whole family.

The festive lineup includes complimentary gift wrapping, a Goodwill fashion show, photos with Santa, and a 12-foot Christmas tree. Stop by the Red Bull pop-up for photo opportunities and holiday giveaways, and soak up the season in one of downtown San Antonio’s most charming settings.

For more events during Holidays on Houston Street, click here. 

 

Holidays on Houston Street Vendor Market

San Antonio Museum of Art

Back to Top of List

When: December 5, 2026  | 10:00 AM – 5:00 PM
Where: 200 West Jones Avenue, San Antonio, TX 78215

Saving December to start the rush of seasonal shopping? Kick off your holiday spending spree at one of the most beloved traditions in the city. The San Antonio Museum of Art transforms its courtyard to bring together a local vendor market featuring 60 makers, food and drink vendors, and live music for the whole family.

It's the perfect way to support local artisans, experience world-class art, and start the holiday season on a high note.

 

SAMA Holiday Market

When: December 2, 9, and 16  | 5-9 p.m.
Where: Pearl, 303 Pearl Pkwy., San Antonio, TX 78215

Taking place on select Wednesdays in December, Pearl is a must-visit destination during any San Antonio trip. The thousands of twinkling lights, over 40 local makers and artisans, and live music make for postcard-worthy photo ops and memories. After finding the perfect gift, head to the River Walk that's just steps away from Hotel Emma and see the iconic holiday lights on full display. 

A trip to Pearl during the holidays isn't complete without snapping selfie in front of its towering tree! 

Christmas tree and lights at Pearl Brewery