San Antonio’s music scene is as vibrant and diverse as the city itself and few artists represent that spirit quite like Shelly Lares. A trailblazer in Tejano music, Shelly has spent decades shaping the sound of South Texas while mentoring the next generation of artists right here in the Alamo City.
From performing on international stages to building a music empire at home, Shelly Lares is a true reflection of what it means to be Made in San Antonio.
Who is Shelly Lares?
Born and raised in San Antonio, Shelly Lares is a renowned Tejano artist, producer, and music industry leader with over 40 years of experience in the business. She is the CEO of Shell Shock Records 3, a full-service recording studio and label that supports artists at every stage of their careers.
Shelly’s journey started early. Growing up in a musical household, she was surrounded by instruments and sound, By the age of 10, she was already performing with a Tejano band after being invited to sing at a family wedding.
Since then, she’s helped evolve Tejano music by blending genres like pop, country, and jazz, creating a sound that reflects the cultural heartbeat of Texas. Today, she continues to influence the San Antonio music scene not only as a performer, but as a mentor, producer, and educator.
In addition to running her studio, Shelly serves as an Artist in Residence at UTSA, where she’s helping build one of the only university-level Tejano music programs in the country!
Passing on the Sound of San Antonio
For Shelly Lares, Tejano music isn’t just a career; it’s a legacy.
As an Artist in Residence at UTSA, she leads the Sonido Tejano Ensemble, teaching students the roots, rhythms, and evolution of one of Texas’ most iconic music genres.
Now, you can see that legacy live!
Shelly and her students will take the stage at Sonidos de San Antonio at the historic Empire Theatre on April 15, 2026. This is a one-night celebration of Tejano music featuring legendary artists and the next generation of talent.
Want to explore the Tejano music scene in San Antonio like a local? Shelly recommends:
- Dance halls like Mustang Sally and Stetson Dance Hall
- Cultural hotspots like Historic Market Square and the San Antonio River Walk during Fiesta and festival season
- Local gems like Janie’s Record Shop and Del Bravo Record Shop to discover classic Tejano records
Shelly’s Perfect Day in San Antonio
For Shelly, the perfect San Antonio day is all about staying grounded, getting outside, and enjoying the city she’s always called home.
She starts her day with reflection — reading scripture and setting intentions — before heading out for a run at one of her favorite local spots like Woodlawn Lake or along the San Antonio River Walk.
After some fresh air, it’s time to refuel with a true local favorite, an enchilada plate from Tommy’s Restaurant on Nogalitos Street.
Her biggest recommendation? Take it all in.
From local art and live music to neighborhood staples and cultural landmarks, San Antonio offers something special around every corner!