Valero Alamo Bowl, Ricos River Rally

The San Antonio River Walk plays host to college football’s most unique pep rally. While the head coaches, team captains, and cheerleaders take part in a spirited pep rally at the Arneson River Theatre on the River Walk, the school bands and the rest of the players excite the crowd by making a grand entrance on river cruisers.

Make sure to arrive early dressed in school colors for this free, one-of-a-kind event.

Following this fan and media favorite, both teams enjoy a private meal together courtesy of Rudy’s Bar-B-Q in Villita Assembly Hall where they compete in hilarious contests.

Do you want your company’s name front and center for this high visibility night which is typically featured on team and local media as well as the ESPN broadcast of the Valero Alamo Bowl? For information on how to sponsor the Pep Rally and Team Fiesta while supporting the Bowl’s scholarship programs, please call (210) 704-6388 or email rickh@alamobowl.com.