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Ford Holiday River Parade
The 39 annual Ford Holiday River Parade is a San Antonio tradition that kicks-off the lighting of the River Walk, and the holiday season. The parade features 28 illuminated floats decorated for the theme.100,000 lights (2,250 strands of lights) are illuminated to kick-off the parade. The lights remain on the trees and are turned-on from sundown to sunrise everyday till shortly after New Year’s Day. Seating at Arneson River Theatre & on a 4-mile route on the River WalkSeven free seating areas are on the parade route (bring your own chair) from North of Martin St. to Lexington St. Bridge and North St. Mary’s St. to Lexington St. The majority of restaurants on the River Walk offer dinner packages.