Ford Holiday River Parade
Join us for the 40th Anniversary of the Ford Holiday River Parade!
Ticket prices range from $15-$43 and are sold on-line beginning July 7th, 2020, at www.thesanantonioriverwalk.com. Seven free seating areas are on the parade route (bring your chair) from North of Martin St. to Lexington St. Bridge and North St. Mary’s St. to Lexington St. The majority of restaurants on the River Walk offer dinner packages for your convenience.
The Ford Holiday River Parade is a San Antonio tradition that kicks-off the lighting of the River Walk, and the holiday season. The parade features 29 illuminated floats decorated for a new theme each year. 100,000 lights (2,250 strands of lights) are illuminated to kick-off the parade and remain on the trees turned-on from sundown to sunrise every day until shortly after New Year’s Day.