Have you caught the Cowboy Core craze? Thanks to the influence of stars like Beyoncé, fashion trends, and hit shows like Yellowstone, the cowboy lifestyle is having a major moment.

But in San Antonio, the spirit of the cowboy is more than a trend—it’s a way of life. All year round, visitors can immerse themselves in the rugged charm and timeless appeal of the American West through unforgettable attractions, activities, and events.

Here’s your ultimate guide to discovering the cowboy culture that has shaped San Antonio for generations.

Iconic Western Experiences in San Antonio

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San Antonio Stock Show & Rodeo

February 6–23, 2025

For 75 years, the San Antonio Stock Show & Rodeo has been a cornerstone of the city’s cowboy heritage. This legendary event offers everything from thrilling rodeo competitions to a high-energy carnival and mouthwatering food stands. Music fans, take note: the 2025 lineup includes Keith Urban, Nelly, and LeAnn Rimes, among other big names.

Even better, proceeds from the event go toward a scholarship fund that has awarded over $250 million to students. Yeehaw for giving back!

Girl on mechanical bull at Tejas Rodeo

Tejas Rodeo Company

March through November

Just a short drive from downtown, Tejas Rodeo Company brings the thrill of rodeo to life every Saturday night. Enjoy bull riding, barrel racing, and live music, followed by a hearty steakhouse dinner. It’s a true Texas experience in a family-friendly atmosphere.

Charreadas by Asociación de Charros

Want to explore traditional Mexican rodeos? Charreadas, hosted by the Asociación de Charros de San Antonio, showcases stunning horsemanship and authentic cowboy skills. Check their Facebook page for upcoming events.

A Journey Through History

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Woman in hat walking through mission church

San Antonio Missions National Historical Park

Dive into the roots of cowboy culture at this UNESCO World Heritage Site. The missions not only tell the story of Spanish colonization but also highlight the role of vaqueros, the original cowboys who laid the groundwork for Texas ranching.

The Witte Museum

Explore Texas history at the Witte Museum’s South Texas Heritage Center. It’s a must-visit for anyone curious about the evolution of cowboy culture.

Red covered wagon inside musem exhibit

Briscoe Western Art Museum

This museum is a treasure trove of Western art and artifacts. From saddles to sculptures, the Briscoe brings the stories of the American West to life.

Savor Cowboy Flavors

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Overhead view of barbecue spread
Photo by Two Bros BBQ

Western-Inspired Dining

San Antonio’s culinary scene is packed with Western flair. Dig into slow-cooked BBQ, sizzling Tex-Mex, and local favorites like cowboy steaks and chili. Did you know San Antonio’s Chili Queens were the first to popularize chili con carne in the 1880s?

Get Your Cowboy On

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Dude Ranch Adventures

Live out your cowboy dreams at nearby dude ranches like Rancho Cortez. Saddle up for horseback riding, cattle drives, and cozy Western-style accommodations. And don’t miss Bandera, the “Cowboy Capital of the World,” less than an hour away.

Buckhorn Saloon & Museum

The Buckhorn Saloon and Museum

Step into the past at Texas’ oldest saloon, complete with a Texas Ranger Museum, exotic taxidermy, and plenty of drinks (root beer counts!).

 

Three girls in front of cowboy boots sculpture

A Blend of Old and New

San Antonio may be steeped in Western heritage, but it seamlessly blends history with modern comforts. From its historical landmarks to lively rodeo events and authentic dining, the city offers a cowboy experience like no other. Whether you’re a history buff, a thrill-seeker, or just here for the boots and hats, San Antonio is the perfect destination for your Cowboy Core adventure.