MONTHLY MEASURE
Click here for the latest Monthly Measure, an executive summary of the recent performance activity from the San Antonio Convention & Visitors Bureau. Detailed information includes several local and national industry barometers.


1ST ANNIVERSARY

A year after its launch, the SACVB is continuing to build on the brand "San Antonio. Deep. In the Heart." Fresh from winning some major industry kudos with two silvers in the Adrian Awards for "New Brand Image Campaign" and "New Brand Advertising Series," SACVB Executive Director Scott White says " our brand is resonating with our visitors and locals; it is grounded in authentic San Antonio and reflects our city’s history, heritage, people and passion through all our marketing efforts.” Strategically timed with Valentine's Day, the brand message was locally reinforced this year with the county's annual group weddings at the historic Arneson River Theatre. Hundreds of couples helped usher in the brand last year; this year the love continued to flow for San Antonio. Photos from the ceremony are available at our online photo gallery. A special thank you to the San Antonio Airport Ambassadors and Visitor Information Center staff for presenting yellow roses to visitors throughout the weekend.

SA WINS WITH ROCK 'N' ROLL

A study released by San Antonio Sports, Strategic Marketing Services & Sports Economics, LLC on the Rock 'n' Roll Marathon and 1/2 Marathon shows an estimated economic impact of $41.5 million and more than $1.4 million in new tax revenues for the City of San Antonio. The inaugural race, which took place last November, attracted runners from all 50 states and 27 countries. An estimated 25,170 ran with more than 59,000 spectators. Direct visitor spending is estimated at $20.9 million. The full report is available online, in the Partners section of the Convention & Visitors Bureau website, at visitsanantonio.com.

The 2009 Rock ‘n’ Roll San Antonio Marathon & ½ Marathon is slated for Sunday, November 15, and will add a children’s run, Kids Rock, on Saturday, November 14. Runners may register online at rnrsa.com. The Rock ‘n’ Roll Marathon is produced by The Competitor Group/Elite Racing, which also produces eight other events across the nation in the Rock ‘n’ Roll race series.

KEEP AMERICA MEETING

Business-related travel is a vital part of our national - and local - economy and essential to sustaining well-paying American jobs, the health of large and small businesses and the solvency of public services supported by federal, state and local tax-revenue. In the U.S., business travel creates 2.4 million jobs, injects more than $240 billion into the national economy annually and generates $39 billion in federal, state and local tax revenue.

Arm yourself with the facts, learn more about how you can help and sign the petition at KeepAmericaMeeting.org.

LUMINARIA: MARCH 14, 2009

Luminaria is San Antonio’s annual celebration featuring more than 40 non-profit organizations and several hundred artists and performers representing every major discipline in the arts from dance, theater, poetry readings, and music to painting, sculpture, film, and multi-arts projects. The downtown celebration is free and open to the public and begins at 6 p.m. at downtown’s Alamo Plaza with more events taking place throughout San Antonio. For a map of free parking, a complete schedule and artist breakdown, visit www.luminariasa.org.

HAVEN FOR HOPE

The 37-acre downtown campus for the homeless is on track for completion this Fall with facilities opening on a rolling schedule throughout the year. The center's detox unit and community court are now open. Next on the schedule: an SAPD storefront unit, bank, post office and fitness center. By the end of April, San Antonio Christian Dental, Centro Med, and Eye Care San Antonio will open their doors. The cafeteria, run by the San Antonio Food Bank, is scheduled to open by the end of July to provide 3 hot meals a day, 7 days a week. The residential housing facilities to be run by SAMMinistries will open in the fall.

Haven for Hope is bringing over 70 organizations together that provide services support and services to the homeless. The goal is to have those services readily available in one central location and coordinate their efforts to better meet the needs of the homeless. Once complete, the campus on N Frio, just north of W Martin St., will house 600 adults at full capacity with an additional 500 in Prospects Courtyard, a safe-sleeping area for the chronic homeless.

You can help by making a donation to Haven for Hope online.

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CORAZON RED

The uniform of the Customer Service Representatives was recently updated to reflect the Deep.In the Heart. brand.  For many years prior to the new brand, the CSRs wore navy blue jackets, pants and skirts.  The CSRs assist convention and conference planners with registration, bag stuffing, room monitoring, cashiering and destination information. Pictured in uniforms are Mary Suttles and Lillian Miller, SACVB Customer Services Representatives, working registration for the Texas Music Educators Association's 2009 Clinic/Convention.

SACVB HELPS THE ANIMAL DEFENSE LEAGUE

One kind deed leads to another. Last November, Marjorie Hayes was in town from California for the American Physical Society meeting when she befriended a stray dog at the Convention Center. Marjorie named the dog San Antonio Rose and after giving her a little TLC, turned her over to the Animal Defense League. When asked if the CVB could send her a token of appreciation, Marjorie requested we do something nice for the ADL. Our staff brought in sheets, towels, pet supplies and cash for a big, heartfelt donation to the ADL in honor of Marjorie and San Antonio Rose.

Services Staff pictured left to right: Chin Foster, Faye Ross, Janie Herrera, Ester Moreno, Liza De Los Santos, and Alice M. Lee

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SER PADRES IN S.A.

Communications' team member Evelynn Bailey hosted Ser Padres magazine, a popular Spanish language parent magazine with a circulation of 720,000. Ser Padres, a Meredith Publication, enjoyed their time in the sun while shooting a spring fashion feature in San Antonio. While in town, they also shot video for their website to be debuted in March and conducted editorial research for a May travel and cuisine story. A one page spread would be worth approximately $56,000 in media value. Many, many thanks to our partners who did an outstanding job in making sure Ser Padres had everything they needed to get the job done and then some: Hyatt Hill Country Resort and Spa, Market Square, La Villita, Parks & Recreation and the wonderful staff at Rio Cruise lines.

Ser Padres photo shoot in Market Square.

SPRECHEN SIE SAN ANTONIO?

German media explored San Antonio for fun and culture while soaking up the South Texas sun. Publications included Stern.de, Mercedes Magazine, TV Horen und Sehen, Westdeutsche Zeitung and SRT. They took great interest in our Western and German history as well as our fantastic Tex-Mex cuisine. Many thanks to partners for making this trip a great success: The Hyatt Regency Hotel, the Alamo, Boudro's Restaurant, the Menger and Museo Alameda. SACVB Communications Director Dee Dee Poteete pictured with German media.

URBAN CHIC & COWBOY CUISINE

The "Urban Chic and Cowboy Cuisine" UK media fam was hosted on 2/18-20. The group enjoyed the mild weather as they took in the San Antonio Livestock Show & Rodeo and dined on a river barge, among other things. Publications included Fresh Magazine, The Lady, The Press Association (PA), and newspapers The Sun, The People and The Daily Express.
Many thanks to the Sheraton Gunter Hotel for hosting, the rodeo's International Committee, the Alamo, Paris Hatters, Aldaco's Sunset Station, South Town Main Street Alliance, Boudro's, and the Museo Alameda.

UK media enjoy a farewell Tex-Mex lunch at Aldaco's Sunset Station.

SA IN THE NEWS

American Style, April 2009
In San Antonio's thriving art scene, one can find everything from folk art to fine art, plus a picturesque river undergoing a revitalization.

Stratos, Jan 2009
A short drive from downtown offers golfers a wide selection of excellent modern and classic courses, luxury accommodations and amenities.

SUPER STAR

The February Super Star Award goes to Eva Aivaliotis, administrative assistant in the Communications department. Her team says Eva keeps them grounded, on pace, and prepared for the next project. She's also graceful under pressure and is constantly looking for ways to improve customer service. Eva's positive attitude makes her a genuine ambassador for San Antonio. Congratulations!

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2009 S.A.V.E. Program
The 2009 partner-sponsored San Antonio Vacation Experience Program (S.A.V.E.) launched February 1 on visitsanantonio.com. Participants include 43 hotels and 27 attractions and shopping destinations. This program is a key marketing initiative to drive travel to San Antonio from Texas markets. New brochures (530,000) are printed for distribution with Travel & Leisure Guides as fulfillment for San Antonio information requests, for distribution through all Texas Travel Information Centers, the San Antonio Airport, and in hotels and businesses in targeted Texas cities as well as Tulsa and Oklahoma City.

To impact spring break travel, an 8-page “Spring Has Sprung” insert appeared March 1 in the Austin-American Statesman, Houston Chronicle, Fort Worth Star Telegram, Dallas Morning News, Oklahoma City Oklahoman, Waco Tribune, and Corpus Christi Caller. Monthly e-mail messages to opt-in subscribers continue to keep S.A.V.E. top of mind. Also, a Search Engine Marketing Campaign has launched to drive traffic in preparation for spring break. Keywords that were the most successful during the 2008 campaign drive the ad message strategy. As the campaign progresses, ads will link to new, targeted and detailed content about SAVE partners.

History & Heritage Campaign
The CVB has been pushing out multi-pronged digital marketing focused on San Antonio’s history and heritage assets. Outreach to bloggers, travel sites, and message boards has resulted in distribution of San Antonio-related content, increased back links to visitsanantonio.com, and posting of San Antonio events on major event boards. More user friendly organization of history and heritage information on visitsanantonio.com and new content related to cultural events facilitates and optimizes consumer search for San Antonio. In addition, participation on Twitter (currently 948 San Antonio followers) creates ongoing, active conversation about San Antonio.

Trip Advisor
Digital outreach continues with new San Antonio content on Trip Advisor promoting Authentic Culture, Romance & Relaxation, Texas-Sized Thrills, From Tees to Tip-Off and City Nature & Hill Country.

Broadcast
San Antonio commercials are running on network and cable channels in Denver on a schedule that covers early morning, afternoon, and evening programming, including some prime time spots , such as The Today Show, The Tonight Show, Dancing with the Stars, The Masters. Denver was selected as a target market due to numerous direct flights to San Antonio and research indicators for this market regarding familiarity and inclination to travel to San Antonio.

Inside Golf
The CVB partnered with Inside Golf to produce and air four 30 minute segments highlighting San Antonio golf, which aired throughout February. Two 30 second San Antonio TV commercials also aired with each segment. Programming reaches over 17 million homes across Philadelphia, Pittsburgh, New Jersey, Delaware, Maryland, Boston, Chicago, and Atlanta.

Print Advertising
Print advertising impacts San Antonio's brand image and recognition. In February, leisure ads appeared in Condé Nast Traveler, Links, Midwest Living, Travel + Leisure Golf and Saveur. Additionally, you can see San Antonio banner ads and information on the following publication websites: www.bridalguide.com, Departures Magazine's Desire and Acquire: www.departures.com, www.linksmagazine.com, www.gourmetscoop.com, www.midwestlivingtravel.com, www.spiritmag.com and www.smithsonianmag.com. Ads for the meetings & convention market appeared in USAE's 2/24 issue which is handed out at DMAI's Destination Showcase

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ARCHITECTURAL DIGEST OF MEXICO

In February our attention was focused on one of San Antonio's many strengths, it's architecture, both historic and current developments. The CVB hosted AD (Architectural Digest) of Mexico, who took particular interest in the redevelopment of downtown San Antonio. In particular San Antonio's work to preserve it's history as reflected in it's architecture, while creating new spaces for residential living, business development and tourism. The Downtown Alliance was instrumental in providing information and developing an itinerary for the editor and photographer of AD. They had an opportunity to interview a number of San Antonio's leaders in the redevelopment of downtown San Antonio, including; Ben Brewer, Downtown Alliance, Andres Andujar, Architect, and Henry Muñoz of Kell Muñoz. Special thanks to the Grand Hyatt Hotel and residents that opened their homes to this publication.

We also hosted publications from Monterrey. Both publications, Empresas Monterrey and Casa Mexico, focused their attention on the growing number of Mexicans purchasing homes in San Antonio and wrote articles on San Antonio newest resort community, Cibolo Canyons.

Photo taken at JW Marriott during the Empresas Monterrey visit in February.

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MP3 WALKING TOURS

The San Antonio Visitor Center is now offering two downtown walking tours using MP3 players: "Arts & Culture" and "History & Heritage." Created by Adeo Interactive, the easy to operate MP3 players can be rented for $12.95 for up to 4 hours, and they come with a detailed map and directions, allowing visitors the opportunity to stroll around the downtown area at their own pace. Visitor Information Center representatives are ready to assist visitors with MP3 player operating instructions, maps, brochures and discount tickets.

VISITOR CENTER RACK CARD

In an effort to increase traffic to the Visitor Information Center, a rack card highlighting the VIC's hours, services, location, and can now be found in some of the state's largest travel centers to lure visitors to San Antonio. As an added bonus, visitors who present their card can redeem it for a free gift at the VIC.

Visitor Information Center
317 Alamo Plaza (across the Alamo)
San Antonio, TX 78205
(800) 447-3372
Open 7 days a week
9 a.m. - 5 p.m.

NAJ SUMMIT

Carla Norwood, Tourism Sales Manager attended North American Journeys West Summit in Los Angeles Feb 8-9, 2009. This organization provides destinations and suppliers an efficient way to network and offer their products to West
Coast-based tour operators. These are one-on-one appointments where 51 operators met with 87 destinations and suppliers. Texas Tourism, Austin, hosted a lunch at the conference hotel. Below are pictured staff members from each city.

From the left: Carla Norwood, SACVB; Estela Martinez, Fort Worth CVB; Andriana Jimenez, Austin CVB; Oliver Yang, Texas Tourism, Austin; George Franz, Houston CVB; Margo Richards, Texas Tourism, Austin; Liliana Rivera, Dallas CVB; Leo Yao, Houston, CVB.

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SAFILM CALL FOR ENTRIES

Back for it’s 15th year in row, SAFILM – San Antonio Film Festival has opened it’s call for entries for the summer festival.  Films will compete for nine prizes and premiere on two screens at the Instituto Cultural de México from June 25-28, 2009.     

Submissions will be accepted on DVD only.  Films must be narrative, animation, documentary, or experimental shorts or features, and fall within one of the three categories:

• National/International
• Area San Antonio
• High School

Regular Entry fee: $40, Late entries: $55 Entry forms available thru www.safilm.com or withoutabox.com ($5 discount). Deadline: May 1, 2009.  Late Deadline: May 15, 2009. Awards presented include:

• Grand Prize
• Jury Prize for Best Performance
• Jury Prize for Best Narrative Short
• Jury Prize for Best Documentary Short
• Jury Prize for Best Animated Short
• Audience Award for Best Narrative Feature
• Audience Award for Best Documentary Feature
• Jury Prize for Best San Antonio Filmmaker
• Jury Prize for Best High School Filmmaker

SAFILM serves as an accessible and inclusive platform for artists and provides cinematic culture to a diverse audience.  SAFILM showcases film from around the world while nurturing, fostering and developing filmmakers of all ages.  SAFILM is supported by the City of San Antonio’s Office of Cultural Affairs, Instituto Cultural de México, San Antonio Film Commission, G2E Services, and the San Antonio Express-News.

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HEB HEALTHY CHILD & BABY EXPO

The Healthy Baby & Child Expo returns to San Antonio, for the fourth consecutive year, to dispense the latest information on an array of products, services and organizations designed to promote a healthier lifestyle for families and their children. Bring the family and enjoy: free educational seminars, free health screenings, free samples, fun door prizes, mommy makeovers, fashion shows, giveaways and contests, and interactive stations for children. The Expo is presented by the Baptist Health System, H-E-B and The San Antonio Metropolitan Health District with special guest appearances by Tyler Florence and Jeanie Syfu. The Expo will be held Saturday, March 14th from 10 a.m. to 5 p.m. and Sunday, March 15th from 11 a.m. to 5 p.m. in the Alamodome. Admission cost is $5 for adults. Children 12 and under are FREE. For further details about the event, please visit www.baptisthealthsystems.com.

THE LARGEST COLLECTOR AND CAR SHOW IN TEXAS COMES TO SAN ANTONIO

Leake Auction Company and Dan Kruse Classics car enthusiasts for the show coming to the Alamodome March 20 to March 22. There will be 300 collector cars up for auction and two rings auctioning simultaneously! General admission for the event is $10 per adult and $5 per child. Doors will open to the public at 9:00 a.m. For more information, please visit the Leake Auction website.

THE SAN ANTONIO OPERA PRESENTS: THE MIKADO

Gilbert and Sullivan, writers of The Mikado, are the undisputed masters of comic opera and the proud parents of the modern musical. That their works are more in demand today than when they were created over a century ago is ample proof of their lasting brilliance. The hapless lovers in The Mikado are mercilessly buffeted by social restrictions, legal inconsistencies, judicial inequities, government stupidities, and that’s just the first act! It would be absolutely tragic if it weren’t so hysterically funny. Do not miss this alluring performance!

The Mikado is playing in the Lila Cockrell Theatre March 20-22. Tickets can be bought online through Ticketmaster, by phone at (210) 225-5972, or in person at the San Antonio Opera’s box office. For more information regarding the show, please visit www.saopera.com.

“AIR FORCE NATIONALS” TO BE HOSTED IN THE ALAMO CITY

The Western Division of the Air Force National JROTC Drill Championships remains the annual home to many of the finest AFJROTC programs from across the Western United States. Most commonly referred to as the "Air Force Nationals", The AFNJDC maintains the widest geographic spread of Air Force JROTC schools of any Air Force only competition, and still hosts many of the finest AFJROTC drill programs in the country. The event continues to provide a valuable experience for all AFJROTC cadets looking to be a part of a one-of-a-kind, Air Force-only, JROTC drill competition.
2009 begins a big change in the event as the competition moves to picturesque San Antonio, Texas. Thanks to the work of so many, the prominent Alamodome will now be the home of the Western Championships. The Air Force Nationals are designed to promote the positive aspects and benefits of Junior ROTC to citizens throughout the United States. This showcase event will also display to the general public the discipline, determination, and dedication produced through Junior ROTC and publicizes the benefits of joining such an outstanding organization.
Come to the largest & finest AFJROTC-only drill competition in the world on March 27 to March 28. For more information, please see the Air Force Nationals website.

DISNEY ON ICE

Join Mickey Mouse and Minnie Mouse as they travel to four magical destinations all in one fun- filled ice production! Disney On Ice presents Mickey & Minnie’s Magical Journey will take audiences on a sightseeing tour of the imagination. The show features an international team of award-winning figure skaters, high-energy choreography and a colorful set that captures all four unique worlds. Audiences will be entranced as they experience this exciting excursion — one that will fill the arena with magic, music, and best of all, Mickey and Minnie! This ice spectacular visits San Antonio from April 8, 2009 to April 12, 2009 for eight performances at the Alamodome. Tickets (ranging from $14 to $46) for Disney On Ice presents Mickey & Minnie’s Magical Journey will be available at www.ticketmaster.com, at the Alamodome Box Office, or by calling (210) 224-9600. To learn more about Disney On Ice, visit www.disneyonice.com.

NOTRE DAME VS. WASHINGTON THIS FALL

The countdown has begun for the start of the 2009 college football season and for one of the most anticipated sporting events in San Antonio history. The Fighting Irish of Notre Dame will play their first home game outside of South Bend when they face Washington State on October 31, 2009 in the Alamodome at 6:30 p.m. CST.

For those interested in attending the game, current Valero Alamo Bowl sponsors, suite holders and option ticket buyers will be contacted about a two game package (Notre Dame game along with this year's Valero Alamo Bowl) the first week of March. Similar to the AT&T Corps Classic between Texas A&M vs. Army and the 2007 Big 12 Championship that were held at the Alamodome, current bowl supporters will have the option to renew tickets on the same level but will not have the same seats. New two-game packages featuring the Notre Dame game and the Valero Alamo Bowl will be emailed to past bowl ticket buyers on April 15 and be available online at www.alamobowl.com starting on April 17.

The general public on sale for tickets to the Notre Dame game is currently scheduled for Monday, June 15 at 10 a.m. These tickets will be available through Ticketmaster.com and the Alamodome Southwest Box Office from 10 a.m. to 5 p.m. Monday-Friday. Everyone regardless of age will be required to have ticket.

As the home team, Notre Dame will occupy the east side of the stadium. Washington State is the visitor and will sit on the west side of the stadium. For more information, please visit www.valeroalamobowl.com.

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OLIVES OLE!

Locally grown olives take center stage at the Texas International Olive Festival at the Sandy Oaks Olive Orchard in Elemendorf, Texas on Saturday, March 28, 2009 from 10 a.m. - 4:00 p.m. Olives Ole will offer a spectacular olive bar for tasting and comparison, cooking demonstrations, nutrition seminars, food and wine offerings, and much more. Presented by Les Dames d'Escoffier San Antonio Chapter, the olive festival will raise money for scholarships. Tickets are $10 at the gate. For more information visit www.sandyoaks.com.

CONTEMPORARY ART MONTH CALENDAR CHANGE

San Antonio's Contemporary Art Month is in July for one more year. In 2010, Contemporary Art Month officially transitions to March, with more cutting edge art and much-loved annual events scheduled throughout the month, including the Dignowity Hill Pushcart Derby. Contemporary Art Month continues as it has since 1985 to promote and celebrate contemporary art, especially the diverse work of South Texas artists and including art from all over North America and the world, organizing and collaborating with local galleries, art spaces, and alternative venues, with special exhibitions and unique events. At the end of 2008, Director Robert Tatum handed the reins of Contemporary Art Month to the organization's Artist Advisory Board, with special events planned for March 2009, July 2009, and March 2010. San Antonio Contemporary Art Month is now under the umbrella of SMART, a local non-profit organization that plans the annual SMART Fair.

Click here for a complete list of events from the SACVB website.

Have an event to submit to the CVB web calendar? Click here for the submission form.

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The month of March has a steady flow of meetings. Please welcome the following groups to San Antonio...

Ascension Management Group (300)
Association of Destination Management Executives (150)
Association of Theological Schools (120)
Blue Cross Blue Shield Association (300)
Century 21 Real Estate LLC (2000)
Coldwell Banker Real Estate LLC (2200)
Commercial Real Estate Women (100)
Darpa (70)
Daughters of the British Empire (120)
ERA Franchise Systems LLC (1600)
Eastern North American Region Biometric Society (500)
El Paso Community College (64)
Electric Power Research Institute (100)
Electrical Generating Systems Association (165)
Frost Investment Services (200)
Gas Processors Association (2000)
Gateway Church (100)
General Council of the Assemblies of God (200)
Glatfelter Insurance Group (101)
Ideal Media (175)
International Academy of Matrimonial Lawyers (100)
International Packaged Concrete Manufacturers Association (100)
Life Action Ministries (150)
Mary Kay Inc (2000)
Metal Mart (61)
NCAA 2009 Div II Women's Basketball Championships Officials (30)
NCAA 2009 Women's Division II Basketball Championships (1000)
National Association of Community Health Centers Inc (77)
National Association of State Universities & Land Grant Colleges (20)
National Defense Industrial Association (250)
National Institute for Certification in Engineering Technologies (22)
National Network to End Domestic Violence (50)
National Personnel Associates (240)
National Petrochemical & Refiners Association - Annual Meeting (1700)
National Petrochemical & Refiners Association - International Petrochemical Conference (4043)
North American Flowerbulb Wholesalers Association (100)
Nuclear Energy Institute (75)
Pan American Student Forum of Texas (1800)
PennWell Corporation (2000)
Pola (70)
Range Commanders Council (100)
Renaissance Learning Inc. (50)
Southeastern Association of Educational Opportunity Program Personnel (65)
Stewart Enterprises, Inc (275)
Texas Association for Education & Rehabilitation of the Blind & Visually Impaired (300)
Texas Locksmiths Association (150)
Texas Society Children of the American Revolution (175)
Trailways® Transportation System (725)
USAF Worldwide Command & Control Conference (500)
US Army Installation Management Command - West Region (25)
US Department of Defense (500)
US Forest Service (50)
US Synchronized Swimming (400)
Universal Technology Corporation (100)
W K Kellogg Foundation (250)
WellPoint, Inc. (137)
Western Telecommunications Alliance (450)

Click here for a complete schedule of meetings from the SACVB website.

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AN EVENING WITH TYLER FLORENCE

Enjoy an ultimate evening with Chef Tyler Florence, Food Network Star and acclaimed author. On Saturday, March 14, Tyler will join guests at Cork Bar at the Hotel Contessa for appetizers and wine. The event runs from 6:30 - 8:00 p.m. and tickets are $75 with proceeds benefiting the March of Dimes. Guests will also receive a copy of Tyler's latest cookbook. For more information call (210) 696-1030, email awentink@marchofdimes.com or visit marchofdimes.com/texas.

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Newsletter Information
From The Heart is a collaborative effort of the San Antonio Convention & Visitors Bureau and the Convention, Sports and Entertainment Facilities.

Our Mission is "To promote and market San Antonio as a premier visitor and convention/meeting destination for the purpose of positively affecting the city economy."

For more information, or to be removed from this newsletter list, email us at CommunityRelations@VisitSanAntonio.com, or call Marketing & Communications division at (210) 207-6737.