Dianne Sassenhagen joined the SACVB in the Spring of 2007. Her market segmentation will include meetings 200 rooms on peak and below in the West. A native of Seguin, Texas, Dianne most recently was the Seguin Coliseum Manager, where she was responsible for public, private and not-for-profit event coordination and management. While at the Coliseum, Dianne successfully co-chaired the Christmas in Seguin Community Dinner for three years where over 1,200 members of the community were provided a free meal and an evening of holiday entertainment. Dianne is a graduate of Southern Methodist University where she earned a double major in Corporate Communications and Psychology.